As evidence mounts that economic conditions may have bottomed out and are improving, albeit slowly, members of the print community are like soldiers starting to rise from their foxholes to assess the landscape. What’s changed? Do the threats still exist? One thing is certain: major changes have occurred, some obvious and some subtle. Print companies must adapt to those changes in a manner that fulfills the objectives and perceptions of clients. That requires a customized review of non-production operations: sales, customer service, business development, and management.

Gorelick and Associates, Inc. is in its fourth decade of serving the graphic arts community through tailored consulting and education. If you’re interest in its services, contact Dick Gorelick:

There’s no obligation and you’ll receive an article that will help you to structure your organization’s sales and sales support activities.