How do you use customer testimonials to jazz up your creative and boost response?

You suspect that customer testimonials will jazz up your creative and help boost response (you're right!). How do you go about it?

Let's face it. Most folks need a lot of encouragement before they'll agree to lay down their hard earned cash for your product or service. Today's sheer volume of mail not to mention TV, radio, billboard, and internet advertising, to name but a few requires you "stand apart" from your competitors if you want to get noticed.

Customer testimonials will help you break through the clutter. But ONLY if done well. Here are a few suggestions that will get you started:

After all, who better to sell your product than your current users? That's the whole idea behind using testimonials, and it has a lot of merit. Give it a try.
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