Should I consider mailing to Canada?

Answered by Brendan Talty

Should I consider mailing to Canada?

By all means! While some consider direct mail to be near the point of virtual saturation in the U.S., our neighbors to the north are not nearly as inundated with offers through the mail (or Canada Poste, more precisely).

Don't be intimidated by the difference in regulations, rate structure, and spelling conventions. You may be rewarded with response rates 50% greater than what you are accustomed to. It is a smaller market, of course, but many marketers have reaped plenty of profits by doing their homework and testing the Canadian waters. And once you've tasted success in the English-speaking marketplace, then take your product or service on to the French-Canadian market!
© Copyright Print Buyers, Inc.